Formerly known as Organic Technologies, Wiley sought a brand that honored its heritage while supporting its vision for future growth across industries like CPG, specialty chemical manufacturing, and food and dietary supplement ingredients.

Nucleus worked closely with Wiley to establish a cohesive brand identity that bridged its legacy and aspirations. We crafted a fully custom and responsive digital home for Wiley, showcasing their diverse capabilities, brands, and industry-leading quality. This new web presence included a custom CMS, empowering Wiley’s internal teams to manage and expand the site long after launch.

Beyond the digital space, we brought the brand to life through numerous extensions, from business materials to environmental design. Nucleus also developed targeted campaigns for Wiley’s AlaskaOmega brand, a market leader in omega-3 fish oil freshness.

With a brand that communicates its heritage, values, and innovation, Wiley Companies is positioned to support its clients and community for decades to come.