PINS Mechanical Co. turned to Nucleus to solve a critical challenge: their website and CMS couldn’t keep up with the company’s rapid growth. With multiple sites creating redundant processes and no centralized system for managing locations and more, PINS needed a scalable solution to support their bold, expanding brand.

Nucleus delivered a fully responsive website design reflecting PINS’ vibrant identity and built a custom CMS to centralize scattered data. From locations and activities to drink menus and arcade details, every venue now features tailored content in one seamless hub. For guests, we added geo-targeting to showcase the nearest location in real time, creating an effortless user experience.

We also enabled online merch sales, Duckpin bowling league signups, and special event bookings, while streamlining operations into a single source of truth. With a mobile-first UX and ongoing enhancements, Nucleus has positioned PINS Mechanical Co. to scale and deliver a bold, user-friendly digital experience for its growing audience.