The Compost Exchange partnered with Nucleus at a pivotal moment in its journey. Under new ownership and poised for growth, the company sought to scale into new markets, expand service lines, and elevate its flagship food scrap collection services. Together, we redefined their brand positioning and reimagined their identity to resonate with a broader audience while staying true to their mission: envisioning a world without food waste.

Nucleus brought this vision to life by crafting a bold, modern visual identity, pairing striking black graphics with vibrant, natural tones that energize both digital and printed materials. From designing van wraps that serve as billboards on wheels to reimagining pickup locations, customer buckets, onboarding materials, and marketing collateral, every touchpoint reflects the brand’s purpose.