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Compost Exchange van wrap

A distinctive brand and digital presence for an organic waste marketplace

Compost Exchange is a technology-enabled marketplace that connects businesses and communities with composting infrastructure and services to reduce organic waste.

Introduction

Make the mission readable to every stakeholder.

As Compost Exchange prepared to scale impact and adoption in zero-waste ecosystems, they partnered with Nucleus to define a clear brand identity and digital presence. The goal was to articulate Compost Exchange’s mission and value in a way that resonated with diverse stakeholders, from municipalities to business partners and community advocates.

Yellow Compost Exchange van parked in front of a house.
Open Compost Exchange mailer box lined in yellow, printed “For the love of soil.”

The work

Turn waste infrastructure into a brand people want nearby.

Compost Exchange engaged Nucleus to build a brand identity and digital system that would support its unique role in the sustainability and waste management space. The work began with a strategic foundation to clarify the company’s purpose, audience, and messaging, setting the stage for a visual identity that communicated clarity and impact.

Nucleus then translated these insights into a cohesive brand system, including visual identity elements, color palettes, typography, and supporting design assets, to unify Compost Exchange’s presence across platforms. Alongside the brand refresh, a redesigned digital presence provided a clear, intuitive experience for users seeking composting solutions and ecosystem partners.

Compost Exchange homepage with food-scrap composting in Columbus and residential, business, and municipal paths.
Compost Exchange presentation deck collage with brand slides and statistics.
Person placing food scraps into a yellow Compost Exchange bin.
Person holding a yellow Compost Exchange tote about composting in 10 weeks.
Four Compost Exchange social posts about composting and garden soil.
Hand placing a red pepper into a Compost Exchange produce bag.

Outcome

A presence built for adoption, not just awareness.

By grounding the work in Compost Exchange’s mission and audience needs, the new brand and digital experience helped position the company as a compelling force in organic waste diversion and community engagement, supporting its continued growth and impact.

Outdoor Compost Exchange billboard with a smiling woman and a person planting soil.
Vesta website on a laptop

Vesta

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  • Digital

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